Lifecycle Communications Manager

Your Impact

• Leverage data and insights to conceptualize and propose marketing program that drive the highest results
• Lead CRM marketing and communications strategies with a strong discipline on marketing measurement, analysis and data-driven decision making
• Responsible for reporting on channel-specific KPIs such as web and email engagement
• Develop programs, sophisticated multi-touch campaigns, and automated journeys based on customer segments, seasonal needs, and market trends
• Maintain and evolve the Engagement communications calendar
• Manage and facilitate program offers and campaigns, from ideation, build and production (including any issues/defects)
• Build the marketing strategy to increase customer value proposition
• Responsible for leading key customer growth and engagement strategies (engagement & retention) that achieve program Key Performance Indicators
• Work with internal and external partners on program objectives to ensure initiatives are set up so the objectives can be measured at completion

About You

• You’re tech-savvy! Experience in adopting and executing in new technologies like email platforms, CDPs and analytics tools.
• Experience leading the delivery of email marketing campaigns in a B2C or B2B environment, delivering in-app push notifications and/or SMS campaigns
• Can translate product value propositions into compelling sales pitches to re-engage users or drive conversions
• You become a subject matter expert for the products you support
• Embody Prodigy's values: Driven to do what's best for the user, lead with a radically candid mentality, seek learning experiences, and demonstrate accountability
• 5+ years in an email marketing/CRM/Lifecycle marketing role

Bonus Points

• Experienced in Braze or like platform with experience in creating emails and journeys and can leverage HTML coding capabilities
• Experience reading & editing through HTML and CSS
• A degree, diploma or certification in Marketing, Communications or equivalent
• Experience within the education space
 

Interview Process

• We're excited to learn about you and your skills. Here is what you can expect during this interview process!
• 45 minute chat with the Recruiter
• 60 minute conversation with the Hiring Manager
• 60 minute interview with team members
• 60 minute Braze Live Assessment

Working At Prodigy

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
• It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
• #LI-Hybrid